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Google’s AI Counter-Offensive: How Tiny Models Are Quietly Remaking Search

Google’s AI Counter-Offensive: How Tiny Models Are Quietly Remaking Search

Google is pivoting its AI strategy, using small, specialized language models as 'plug-ins' to enhance its larger systems. New research shows this modular approach improves user intent detection by 27%, signaling a major shift for SEO from keywords to deep intent-matching and reshaping the future of search.